Müller partners with Mondelēz International to launch new product

UK – Müller has expanded its yoghurt portfolio with a new range of branded collaborations designed to bring three established treat brands into its popular Corner format.

The new range has been developed with Mondelēz International’s Oreo brand and Pladis’ McVitie’s Jaffa Cakes and Flipz brands, reimagining the familiar products as Müller Corner yogurts.

The launch brings three new branded flavour concepts to the yogurt aisle, combining the established appeal of Müller Corner with well-known confectionery and snack brands.

Müller says the range responds to consumer interest in familiar brands being introduced in new formats, while creating additional purchase occasions within the yogurt category.

The new products will initially be available in single pots at an RRP of 90p, with four-pack formats, priced at an RRP of £3, set to follow later in September.

Richard Williams, CEO of Müller yogurt & desserts, said: “By partnering with Mondelēz and Pladis, we’ve combined the strength of Oreo, McVitie’s Jaffa Cakes and Flipz with the appeal of Müller Corner to create something new for the yogurt aisle.”

Müller said the launch is designed to create new reasons for consumers to purchase yogurt and help retailers generate incremental growth in the category.

The company cites Kantar data showing Müller Corner as the UK’s most-loved yogurt brand, while Circana data indicates that Corner yogurts delivered 3% RSV growth over the 12 weeks to 11 July 2026.

Müller & Myprotein expand collaboration with high-protein yogurt mixers

Recently, Müller’s Yogurt & Desserts and sports nutrition brand Myprotein expanded its collaboration with the launch of Müller x Myprotein Mixers, a new high-protein yogurt range designed to bring greater texture and flavour variety to the growing protein segment.

The new range combines high-protein yogurt with separate high-protein mix-ins, creating a dual-compartment format intended to deliver contrast in flavour and texture while maintaining strong nutritional credentials.

The launch builds on the partnership between the two brands, which began in September 2024 and has already delivered strong performance in the chilled yogurt and potted dessert (CYPD) category.

According to Müller, the Müller x Myprotein range has recorded sales growth by value more than ten times higher than the wider CYPD market over the same period last year, highlighting continued consumer demand for protein-enriched dairy products.

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