Camelicious introduces honey milk product, strengthening its product line

UAE – Camelicious has once again reinforced its position as a pioneer in camel dairy innovation with the launch of the UAE’s first Honey Milk.

This new product combines fresh camel milk with real honey, delivering natural sweetness without added sugar — a clean-label solution aligned with global health and wellness trends.

Designed for modern lifestyles, Honey Milk offers versatility across consumption occasions: a convenient breakfast option before a busy day, a mid-afternoon reset between meetings, or a functional pre/post-workout beverage.

By introducing Honey Milk, Camelicious is not only expanding its product portfolio but also strengthening the UAE’s leadership in camel dairy innovation. The launch opens new avenues for retail distribution, foodservice partnerships, and export growth, positioning Honey Milk as a category-defining product in functional beverages.

This milestone underscores Camelicious’ strategic vision: bridging tradition with contemporary consumer needs, while driving the evolution of camel milk from a niche product into a mainstream wellness choice.

Camelicious was established as a UAE initiative inspired by the intersection of Emirati heritage, modern science and sustainability.

The company traces its foundations back to 1998, when the Central Veterinary Research Laboratory (CVRL) began pioneering research into camel milking and production techniques.

At the time, camel milk was widely consumed in traditional contexts but lacked the scientific validation, processing standards and regulatory frameworks required for commercial dairy markets.

The new products come as the camel dairy market size reached US$765.1 billion in 2024 and is expected to reach US$1.0 billion by 2033, exhibiting a growth rate (CAGR) of 3.94% during 2025-2033, according to the MARC Group, the Gulf Cooperation Counci (GCC).

The growing interest in camel milk-based personal care products, the utilisation of camel milk in the production of baby formula, and the increasing trend of tourism and tourists are among the key factors driving the market growth.

One key factor driving the industry is health-conscious consumers. As individuals have become more concerned about their well-being, they seek out healthier and natural food options.

Camel milk, with its numerous health benefits, has caught the attention of health-conscious consumers. It is naturally low in fat and cholesterol, making it an attractive alternative to cow’s milk for those seeking a heart-healthy option.

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