This appeal comes as Unilever prepares to spin off its ice cream business, which includes Ben & Jerry’s, into a separate entity.
The first batch will consist of 80,000 pieces. If successful, the range will be expanded.
No illnesses or adverse reactions have been reported to date.
The new product aims to appeal to consumers seeking both indulgence and cultural relevance during Ganesh Chaturthi celebrations.
This fast-growing ice-cream brand has carved out a dominant position in Southeast Asia’s frozen dessert market.