The brand has emphasized that the product is entirely edible and safe, with packaging clearly marked to avoid any confusion.
Tetra Pak’s India-first approach is also a strategic move to balance food safety, cost efficiency, and product innovation in a market shifting towards premium, health-forward, and experiential ice creams.
This marks a significant milestone in the company’s international expansion strategy, bringing its signature experience to West Africa.
This appeal comes as Unilever prepares to spin off its ice cream business, which includes Ben & Jerry’s, into a separate entity.
The first batch will consist of 80,000 pieces. If successful, the range will be expanded.