The indulgent new cream product blends flavours of chocolate with the familiar taste of Diageo’s classic Baileys Irish cream liqueur.
The round, led by Imaginary Ventures, will support the Petaluma, Calif.,-based company to scale its reach, expand its Culture Cup product line, increase its self-manufacturing capacity and invest in expanding its team.
The brand has emphasized that the product is entirely edible and safe, with packaging clearly marked to avoid any confusion.
Tetra Pak’s India-first approach is also a strategic move to balance food safety, cost efficiency, and product innovation in a market shifting towards premium, health-forward, and experiential ice creams.
This marks a significant milestone in the company’s international expansion strategy, bringing its signature experience to West Africa.