Cohen said he will develop other ice cream flavours that speak to the issues Ben & Jerry’s was silenced from addressing publicly by Unilever.
With the launch of this functional, refreshing ice pop for adults, TMICC is expanding the ice cream category itself and creating new consumption moments.
Financial terms of the deal have not been disclosed.
The indulgent new cream product blends flavours of chocolate with the familiar taste of Diageo’s classic Baileys Irish cream liqueur.
The round, led by Imaginary Ventures, will support the Petaluma, Calif.,-based company to scale its reach, expand its Culture Cup product line, increase its self-manufacturing capacity and invest in expanding its team.