The policy will be guided by a Nutrient Profile Model (NPM), which sets thresholds for harmful ingredients.
Product accessibility is a fundamental focus for Bel, to provide healthier, sustainable products to over 600 million consumers by 2035.
The EEC Board’s decision will come into force 30 days after its official publication, marking a proactive step toward regional integration and modernization of food safety protocol.
No illnesses or adverse reactions have been reported to date.
Consumers with the product in their possession should dispose of it or return it to the retail location.