Obour Land for Food Industries is one of Egypt’s leading producers of white cheese and dairy products.
Single-digit price adjustments and record-high export sales of finished goods supported the performance.
Egypt’s decision to drop the changes followed talks with the UK Government, at a time of heightened uncertainty over global trade agreements.
The profits were 93.09% lower compared to Q1 2024.
The campaign features high-visibility billboards showcasing the product’s benefits.