The acquisition reflects broader industry movement toward integrated dairy production systems that combine feed, nutrition and animal health tools to improve long-term herd performance.
The launch will be supported with in-store marketing activity, including aisle fins and shelf barkers designed to drive shopper awareness and trial.
The US$1.63 billion dairy business, which owns brands including Cheestrings, Attack A Snak and SMUG Dairy, said the rebrand marks the next stage in its evolution
USA – Muscle Milk, the original ready-to-drink protein shake brand with nearly 30 years of nutrition expertise, has announced the complete reformulation of its protein…
Record-breaking results signal robust Kefir & Farmer Cheese growth, supported by the widening consumer focus on protein-rich, probiotic foods