The first batch will consist of 80,000 pieces. If successful, the range will be expanded.
The new product aims to appeal to consumers seeking both indulgence and cultural relevance during Ganesh Chaturthi celebrations.
This fast-growing ice-cream brand has carved out a dominant position in Southeast Asia’s frozen dessert market.
Magnum’s logo will replace Unilever’s across all orchestra communications
The global market for impulse ice cream sales, including single-serve ice creams, cones, sticks and sandwiches, is predicted to grow 5.7% to 2032.