Magnum Ice Cream Company names Mert Turgut as GM in Pakistan

PAKISTAN – The Magnum Ice Cream Company has appointed Mert Turgut as the General Manager Pakistan, marking a significant step in the brand’s continued expansion in the region.

According to the company, Mert brings 15 years of leadership experience across brand, commercial and general management roles. He brings strong strategic focus and people‑led leadership to the market.

With extensive experience in the Ice Cream business, Mert has a deep understanding of the Magnum brand and the Pure Play Ice Cream model.

This positions him well to lead The Magnum Ice Cream Company Pakistan as it accelerates growth and continues building a strong, future‑ready, world‑class organization.

“With its scale, resilience and talent, Pakistan holds incredible potential. I’m thrilled to lead The Magnum Ice Cream Company in this market and excited to bring future-focused, joyful ice cream experiences to more consumers,” Mert Turgut, GM Pakistan, The Magnum Ice Cream Company stated.

 Magnum Ice Cream Company reports sales of US$8.53B for 2025 full year results

The company reported that FY 2025 revenue was US$8.53 billion (€7.9 billion), with +4.2% organic sales growth (OSG) year-on-year, driven by +1.5% volume growth and +2.6% price growth. Reported revenue -0.5% due to forex.

Operating Profit was US$647 million (€599 million), reflecting a planned net increase of US$127.4 million (€118 million) in separation and restructuring costs in 2025 vs 2024 and forex translation effect

FY 2025 Adjusted EBITDA margin was 15.9% (FY 2024: 16.9%), impacted by forex translation effect (-50bps) and previously allocated depreciation costs, which are charged as a cash cost from H2 2025 due to Transitional Service Agreements (TSAs) (-50bps)

FY 2025 Adjusted EBIT margin 11.6%, with forex translation effect (-50bps). Productivity programme on track, with €180 million savings delivered in 2025.

There was a Successful and significantly oversubscribed debut €3 billion bond issued, securing long-term funding.

Net profit in 2025 was US$331.6 million (€307 million). The decrease compared to the prior year was driven by a net increase of US$127.4 million (€118 million) in higher separation and restructuring costs, higher net finance costs, higher net monetary loss from hyperinflation in Türkiye, and FX impact on operating, slightly offset by a lower tax charge.

Magnum delivered high single-digit organic sales growth driven by the global launch of Magnum Utopia across all regions and the further rollout of Magnum Bonbons in multiple markets including the Nordics, Spain and Poland.

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