Amul projects global expansion as India enters White Revolution 2.0

INDIA –  Amul has unveiled plans to expand its footprint across international markets, positioning itself as a global dairy powerhouse, as India embarks on what industry leaders are calling White Revolution 2.0, a new phase of growth driven by innovation, sustainability, and value-added dairy exports.

Amul Managing Director Jayen Mehta noted that Amul’s success reflects the power of 36 lakh farmers working together and added that the model could make India proud on a global scale.

India already accounts for nearly one-fourth of global milk output. To build on this strength, the government has begun White Revolution 2.0, a five-year programme from 2024–2025 to 2028–2029.

Mehta said this roadmap aims to help India produce one-third of the world’s milk within the next decade and position the country as the dairy to the world.

He also highlighted the historic Anand cooperative model and the creation of the National Dairy Development Board in 1965, which helped organise village-level producers and paved the way for India’s modern dairy movement. These foundations continue to guide India’s dairy growth today.

The sector recently received a boost through major GST reductions announced in September 2025.

Key products such as UHT milk and pre-packaged paneer are now tax-free, while butter, ghee, cheese, condensed milk, and ice cream have shifted to the 5% slab. These changes lower costs and improve access for consumers and processors.

Mehta said the combination of cooperative strength, supportive policies, and rising global demand places India in a strong position to scale its dairy presence worldwide.

With White Revolution 2.0 underway, the country is preparing for a new era of growth driven by farmers and powered by cooperative success.

Amul to expand operations with new US$12M dairy plant in Assam

Recently, the company announced plans to establish a new dairy processing plant in Assam.

The project, which involves an investment of Rs100 crore (US$12 million), aims to boost dairy production in the northeastern region and strengthen Amul’s market presence.

The new facility is expected to process one lakh litres of milk per day, benefiting approximately 20,000 dairy farmers in the state.

The initiative aligns with Amul’s broader expansion strategy, which includes new projects such as the Chittoor Dairy in Andhra Pradesh and an ice cream plant in Pune, both of which are already operational.

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