Yasso expands with new spoonable frozen yogurt line

USA – Yasso, a brand of the Magnum Ice Cream Company, has expanded its range in the better-for-you dessert category with the launch of its new 14oz spoonable frozen Greek yogurt line, available at Target stores across the USA.

Known for reimagining indulgence with nutrition-forward innovation, Yasso’s latest offering sees the brand move beyond bars, bites and sandwiches into the pint category, bringing a protein-packed ice cream-like experience for customers seeking indulgence while also balancing a healthy diet.

The new line-up features five flavours: Mint Choc Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies ‘n’ Cream and Coffee Chip. Each is made with no artificial flavours, colours or sugar alcohols and includes 19g of protein. Each tub contains approximately 400 calories.

Bentley King, US head of marketing operations at the Magnum Ice Cream Company, said: “We have always believed that great taste and nutrition don’t have to be a compromise. Our new spoonable frozen Greek yogurt answers the craving for rich, decadent flavour while still delivering the benefits customers expect.”

The new launch follows Yasso’s continued commitment to the frozen snacking space.

Since launching in 2011 as a frozen Greek yogurt brand, Yasso has built a portfolio of novelty stick bars, chocolate crunch bars and sandwiches.

Frozen yogurt production totaled 37.8 million gallons last year, according to data from Statista, down more than 50% from 2008. However, the category is set for a resurgence with consumers looking for healthier ways to enjoy their favorite treats.

Yogurt in particular has become a popular option to boost protein intake, especially among those taking GLP-1 medications for weight loss.

Yasso’s expansion into containers will increase eating occasions for the fast-growing brand. Unlike a bar, a pint can be shared among multiple people, or enjoyed by the same person across several eating occasions.

Magnum Ice Cream unveils growth strategy ahead of global listing

Recently, The Magnum Ice Cream Company (TMICC), an ice cream manufacturer, announced that it is set to become the only global pure-play publicly listed entity in the ice cream sector, as it prepares for its upcoming demerger from Unilever.

The company will host its first Capital Markets Day (CMD) for investors and analysts in London.

The company has a productivity program which is expected to deliver cumulative gross savings of €500m in the medium term, fuelling growth and margin expansion, driven by supply chain transformation:End-to-end network optimisation, driving a step-change in manufacturing productivity and increasing procurement efficiency, expected to deliver €350-380m in saving.

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