Milky Ice Cream debuts new stores in Middle East

MIDDLE EAST – Milky Ice Cream, a dessert brand, has launched its flagship cafes in the UAE and Saudi Arabia amid Middle East expansion.

The brand’s latest locations, one in Sharjah, United Arab Emirates, and another in Riyadh, Saudi Arabia, mark a strategic leap in its global growth plan.

According to the company, consumers can enjoy a curated menu of ice cream, specialty desserts, gourmet coffee, and signature drinks developed in collaboration with top Polish brands.

Known for its handcrafted frozen creations and artisanal textures, Milky Ice Cream has built a reputation around its slow-melting formulas and all-natural ingredients.

Pure Ice Cream expands with new Dubai factory

In 2024, Pure Ice Cream, the owner of the Kwality brand, embarked on a major expansion project with the construction of a new factory in Dubai Industrial City, set to boost its production capacity by 300%. 

The new facility, expected to be fully operational in 2026, will sit on a 246,000 square-foot plot and cover 160,000 square feet. 

The company is investing US$21.7 million in this ice-cream factory, which will significantly increase its output to 30 million litres annually. 

The project is anticipated to create 300 new jobs and will serve markets beyond the UAE, targeting the wider Gulf Cooperation Council (GCC) region, the USA, Africa, and Southeast Asia.

The Kwality brand has long been a prominent name in the ice-cream sector, both in India and the UAE. 

While Kwality Wall’s is a well-known brand in India, now owned by Hindustan Unilever, Pure Ice Cream has maintained the Kwality brand’s legacy in the UAE since 1977, when it launched its first dedicated ice-cream factory. 

Over the years, the Kwality ice-cream line has expanded its distribution to over 8,000 retailers in the UAE, and the brand is highly regarded in the region.

In addition to ice cream, Pure Ice Cream produces frozen vegetables, paneer, and packaged rice under the Kwality brand. 

With the new factory in Dubai Industrial City, the company plans to enhance its production capabilities to meet the growing demand for its products in the GCC and export markets like Tanzania and Ethiopia. 

By increasing its output and improving efficiency, Pure Ice Cream aims to strengthen its position as the largest private-label ice-cream supplier in the GCC.

Vikram Seth, Managing Director of Pure Ice Cream, highlighted the strategic importance of the new facility, noting its proximity to key transport networks. 

This location will enable the company to capitalize on new business opportunities and efficiently manage larger production volumes. 

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