Danone introduces first-ever non-refrigerated Oikos protein shake

FRANCE – Paris-based Danone has unveiled the first-ever non-refrigerated Oikos protein shake, tapping into consumer demand for functional nutrition.

This move marks the company’s entry into the US$7 billion protein shake market for the first time as the CPG giant aims to bring its yoghurt brands into new food categories.

The shakes will be available in three flavours: vanilla, chocolate and salted caramel. Each 12-ounce bottle of Oikos Protein contains 30 grams of the muscle-building attribute. The drink also includes 5 grams of prebiotic fibre to support digestive health, 1 gram of sugar and vitamins A and D for immune system support

The protein shake brings Oikos, already known for its high protein content, from the refrigerated section to the centre of the store.

The company stated that the shelf-stable option can be a selling point for protein shake drinkers, who are more likely to purchase multi-packs and consume the beverage on a more frequent basis as a meal replacement. 

Rafael Acevedo, president of yogurt for Danone North America, said, “The heart of the [Oikos] brand is in yogurt, but the brand stands for more than that. It has the potential to expand beyond yoghurt, to bring these benefits to other places in the store.”

Danone reports 1.9% volume growth in Q1 2025 

Recently, the company announced a strong performance for the first quarter of 2025, with sales reaching US$7.79 billion, marking a 4.3% increase on a like-for-like basis.

The company attributed its success to a balanced contribution from volume growth of 1.9% and price increases of 2.4%.

The growth was fueled by rising global demand for its diverse portfolio, including dairy, plant-based products, and specialised nutrition, particularly in regions like China, North Asia, and Oceania.

Danone’s focus on premium health products, such as Activia yogurt, Evian water, and Alpro plant-based offerings, resonated with health-conscious consumers. 

Outlook2025

Danone reaffirmed its 2025 outlook, projecting like-for-like sales growth of 3% to 5%, with recurring operating income expected to outpace sales. 

The company’s shareholder meeting on April 24 approved a dividend of US$2.44 per share, up 2.4% from last year, signaling confidence in its financial stability. 

As Danone navigates global economic turbulence, its focus on health-driven innovation and emerging markets is expected to drive continued momentum throughout the year.

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