Meiji expands its product offerings with new Bulgaria Drinkable Yoghurt Salt Lemon

BULGARIA – Meiji, a Japanese dairy multinational company, has introduced new Bulgaria Drinkable Yoghurt Salt Lemon to meet the growing consumer demand for refreshing and hydrating drink options.

According to the company, the new product, inspired by Bulgaria’s traditional yoghurt beverage ‘Ayran, is designed to offer a unique combination of flavour and functionality.

It is particularly effective at absorbing moisture, outperforming typical dairy drinks like milk, positioning the product as an ideal choice for consumers looking for hydration alternatives, especially in warmer weather.

The milk protein in the yogurt retains moisture more effectively than regular sports drinks, providing a longer-lasting hydration solution. With a salted lemon flavour, the drink combines refreshing sweetness with a hint of saltiness, reminiscent of traditional Bulgarian consumption practices.

Meiji’s new offering taps into the cultural heritage of yoghurt consumption in Bulgaria, where Ayran is commonly enjoyed as a refreshing accompaniment to meals.

By incorporating this cultural element, Meiji aims to attract health-conscious consumers who appreciate both authenticity and innovation in food products.

Meiji unveils new yoghurt in Japan

Recently, the company launched its latest product, the ‘Meiji W Skin Care Yoghurt,’ aimed at tackling skin health concerns like UV damage and dryness. 

The Meiji W Skin Care Yoghurt blends unique ingredients, including SC-2 lactic acid bacteria, collagen peptides, and sphingomyelin. 

According to Meiji, these components work together to shield skin from UV irritation and keep it hydrated.  Priced at 156 yen (tax included), the 112g drinkable yoghurt is crafted for convenience, appealing to consumers who value health-focused, easy-to-use products. 

“We designed this yoghurt to meet the growing demand for solutions that support both nutrition and skin wellness,” the company stated.

This launch taps into a rising awareness of skin health in Japan, driven by lifestyle shifts and environmental changes.  With more people spending time outdoors, protection against UV exposure has become a priority. 

Meiji’s move aligns with consumer desires for goods that nourish the body while enhancing overall well-being. Scientific backing adds weight to the yoghurt’s claims. 

A report by Meiji highlighted a study of 67 women aged 30-49, which showed that regular consumption raised the skin’s Minimal Erythema Dose, a key indicator of UV resistance.

Another trial with 94 women aged 20-50 found improved moisture in the skin’s outer layer, offering hope to those with dry skin. 

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