Foster Clark Products Ltd introduces My Yogo expanding into Africa’s dairy category

AFRICA – Foster Clark Products Ltd, a food and beverage company, has unveiled My Yogo, its first-ever foray into the dairy-based beverage market in Africa, marking an exciting milestone for the company.

This move underscores the company’s commitment to innovation and responsiveness, setting the stage for further growth in Africa’s dynamic food and beverage sector.

According to Deon Vosloo, Regional Sales Manager, Western, Central & Southern Africa at Foster Clark Products, this launch represents more than just a new product; it is the result of collaborative innovation, built on deep consumer insights and a commitment to delivering tailored solutions for the African market.

He said, “From the initial concept development to the final taste profile, format, and packaging, My Yogo! was designed with purpose. The company’s R&D team worked tirelessly to craft a product that meets local preferences, ensuring a delicious, nutritious, and accessible dairy beverage that resonates with consumers.”

He added that Foster Clark’s sales and marketing teams played a pivotal role in transforming My Yogo! from a great idea into an exceptional in-market execution.

The product’s launch strategy was built on four core pillars: consumer-driven, speedy & smart go-to-market, solid in-store presence from day 1 and great teamwork across functions & partners.

The news comes as Africa’s dairy market is set for steady growth over the next decade, driven by rising global demand. 

A report by IndexBox, forecasts that the market will grow at a compound annual growth rate (CAGR) of 1.7% from 2024 to 2035. 

This growth is expected to increase the market volume to 83 million tons and its value to US$74.2 billion by the end of 2035, reflecting a positive trend in both consumption and production.

According to the report, dairy consumption in Africa reached 69 million tons in 2024, a figure that mirrors the previous year’s levels. 

Over the past decade, consumption has risen at an average annual rate of 1.5%, with a notable spike in 2019 when it jumped by 4.7%.

Revenue for the dairy market also saw a modest increase, reaching US$61.7 billion in 2024, up 1.7% from the previous year. 

Egypt, Kenya, and Tanzania led the way, consuming a combined 30% of the total volume, with Egypt alone accounting for 8.4 million tons. 

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