Zertus acquires full ownership of Well Plus Trade

GERMANY – German food company Zertus has taken full control of Well Plus Trade, a Hamburg-based sports nutrition business, expanding its presence in the growing functional nutrition market. 

Zertus increased its stake from 50% to 100%, building on its initial investment made in 2022. 

The financial details of the deal were not disclosed, but the move signals Zertus’ commitment to strengthening its portfolio in health-focused products.

Well Plus Trade specializes in organic sports nutrition, producing items like bio-protein shakes under the SedVital brand and a Power System line that includes nutrition bars, protein powders, and supplements such as Branched-Chain Amino Acid tablets and L-carnitine ampoules. 

The company also provides private-label services, offering product development, legal advice, and marketing support for businesses in the sports nutrition sector. 

This acquisition aligns with Zertus’ strategy to tap into the rising demand for health-conscious and performance-enhancing food products.

Zertus, which already owns brands like Dextro Energy and Bio Zentrale, sees significant potential in Well Plus Trade’s established market presence. 

“By acquiring the remaining shares, we’re doubling down on our commitment to the fast-growing functional nutrition market,” said Zertus CEO Patrick Mueller-Sarmiento. 

The acquisition marks a new chapter for Well Plus Trade, which will now operate as a fully integrated part of Zertus’ portfolio. 

“We have officially entered a new chapter in our company’s journey,” Well Plus Trade CEO Annette Horváth shared on LinkedIn, expressing confidence in the partnership. 

Industry analysts suggest the move will allow Well Plus Trade to expand its reach, particularly in Europe, where demand for organic and sports nutrition products continues to grow.

A report by Yahoo Finance noted that Zertus’ legal representative, Rocan, confirmed the original 50% stake purchase in 2022, highlighting the company’s long-term interest in Well Plus Trade.

The full acquisition is expected to enhance Zertus’ ability to compete in a market increasingly driven by consumer focus on fitness and wellness. 

With this deal, Zertus aims to leverage Well Plus Trade’s expertise and brand recognition to capture a larger share of the US$7 billion global sports nutrition industry, which continues to see steady growth.

The integration of Well Plus Trade into Zertus’ operations is anticipated to bring new product innovations and broader distribution channels, positioning the company as a key player in the evolving nutrition landscape.

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